In 1981, the horror film genre was introduced to a new kind of horror. It was a film that relied on cheap gimmicks, unique makeup effects and a young actor who was terrorized all throughout the movie as well as its two superior sequels. That young actor, of course, is Bruce Campbell and ever since The Evil Dead, the actor has been an icon for the genre, big chin and all. Like most Comic Cons, Mr. Campbell was in attendance at Wizard World Chicago, not only to ham it up to his many adoring fans but to play host to a fun event and to plug his latest shows on the small screen.